It is always necessary to know how well you are doing in your genre of web publications. If you would be maintaining a travel related blog or a blog with technology based news, it is obvious that you would need to understand what the common trend of traffic reach is in your specific field. You also will not be able to get a fair value with the thousands or if not millions of websites around in your area of interest, let alone not being able to know the exact traffic score of each of these sites, to get a n aggregated value throughout.
Well, what if you could have a single datasource that will automatically aggregate all these data for you and share it right at your own traffic analytics place? Well, that is what exactly Google Analytics has done with its latest benchmarking feature addition to its already impressive suite of services.
As you can see, if you choose to share your traffic data with google, your traffic data will be aggregated in your topic of web presences and you can possibly set that as a benchmark for you to work towards to? To enable this, simply login to your account and go to Visitors > Benchmarking(Beta). Google then aggregates all data for the last 30 days and presents you with the relevant number. Since not all sites might be participating in this program, the data might not be exactly representative but it should give you a fair idea.
Of course, if you are miles away in a hugely competitive industry, like that of internet marketing, take heart for visits alone is not all that matters. You have to have good relationships and constant communication with your readers.
Do you think this feature is useful or how it can improve your site’s visibility? Comment back to me!
Take care & God Bless,
Seeni
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